2016 Video? Is this the year Video will be in your maketing mix?

2016 Video? Is this the year video will hit your web site? Well here we are well in to January and I’ve only just managed to get my desk clear enough to write a blog. Already this year I’ve been up to Grantham for a video commission for the Met Police and spent a day videoing a cosmetics sales conference. This week it’s off to the boat show at Excel for an awards ceremony, so a nice lot of variety to start the year.

The new year has started with the arrival of some new LED lighting which I’d been involved in crowd funding. Beautiful little units no more than 25mm cubed, ideal for adding a little light into confined spaces check out the web site here https://www.lumecube.com/ They have already come in handy on a video shoot so will be a good addition to the lighting bag.

So with a new year here no doubt you have been contemplating your life and business as well as those little resolutions. If you have a web site no doubt an update might be being considered. When is an update never needed for websites? So what would the best investment be?

With the continued expansion of video on the web if you haven’t got any on your web site that must surely be a first priority. Why? Well here’s a few facts about the subject you might not have heard.


According to Forrester Research, a video has the exact same value as 1.8 million words do. That is the equivalent of 3,600 web pages!


Video hosting site Wistia, have found that viewers will stick around to watch a 30 second video from start to finish, but numbers tend to drop off if it’s any longer.


Forrester Research found that video increases the chance of a front-page Google result by 53 times! And considering only 10% of users look past the first page of search results, the first page is where you need to be!


Networking manufacturer Cisco state that 86% of the Internet audience is watching online video – that’s 183 million people!


The second biggest search engine after Google is You Tube – if you haven’t got video on there you are missing out on a large market.


52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)


Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)


And these are just a few of the researched data produced on the subject. So perhaps all of our new year resolutions should be to get that video project done. It doesn’t have to be a large production or a large budget product. I offer prices in 2016 video for web sites and You Tube from £125 plus vat and there are plenty of suppliers around like me that will offer similar low end products.

Just remember although production values can add to the end product it’s the good idea or entertaining film that will get attention.Make 2016 video year for your web site.


2016 video 2
Talk to your clients


Here’s a few simple rules to stick to.


Keep the length to 30 seconds ideally – it’s enough for major companies for television advertising.

Keep your subject of interest to your audience – not necessarily what you want to sell but what your potential clients might be interested to hear about, the hard sell doesn’t always work.

Remember the video for a front page of a web site, the About us page or the blog are all different styles of content. If you don’t understand why pick up the phone (01233 624 463) or drop me an email here and I’ll give you more detail.


Here’s one of my videos.



Brian Russell

Copyright Jan2016